• 85 per cent of Britons believe household smells affects their mood
• If we smell repugnant smells like stale fish or feet malodour we are five times more likely to get depressed/go into a mood/snap at someone
• 89 per cent of Britons believe the smell of a home equates directly to their perception of its cleanliness
• Topping the charts of the most offensive household smells (in order of unpleasantness) are:

• Rotten fish
• Toilet odours
• Smelly feet
• Pet smells, such as cats or dogs

• Smell messages arrive directly in the part of our brain responsible for memory, so we tend to remember memories associated with odours, whether bad or good, far more accurately and over much longer periods of time than those related to sight, sound or touch.

TOP 5 TIPS FOR A FRESHER HOME

1. Release gathered dust and particles by opening a window for at least one hour a day

2. Be ruthless and eliminate any clutter that may have mounted over time

3. Invest in new furniture throws to revitalise existing home pieces

4. Bring the outdoors inside with a few plants or bouquets of flowers

5. Use your favourite Febreze product for an added boost of freshness