The results of our survey are in and they show very clearly that all kinds of smells, colours and images really do make you think 'fresh'.
A big thanks to the thousands of you who took the time to answer our questions and congratulations to Barbara Coughlin from London who won a fantastic room makeover in our competition.
Although the competition has closed you can still find out what type of freshness person you are, just Have a go.
The survey showed that smell had the strongest effect on the way we feel about freshness.
Smells evoke some of our most vivid memories and from as far back as childhood. Having a
fresh smelling home really is key to the way we feel every day, whether we’re aware of it or not.
Dr. Lewis, Neuropsychologist
Smells evoke some of our most vivid memories and from as far back as childhood. Having a
fresh smelling home really is key to the way we feel every day, whether we’re aware of it or not.
Dr. Lewis, Neuropsychologist